Today social media is not just a place to keep in touch with friends and relatives. It is where people are going to catch up with the latest news. This is where your clients are looking for advice, and even for health care providers. Social has become a place where you’re connecting with patients who are loyal and long term.
It’s obvious why people are so obsessed with social media; there’s endless potential for marketers to grow their business through those networks. Facebook, Twitter, Pinterest, Instagram, Google+, LinkedIn – these are some of the prime networks every company needs to have an active presence on, big or small, young, or established. This is now inexcusable for any company not wanting to succeed
- Create a plan for the game and adhere to it
- Treat each channel as a solitary entity
- Go beyond customer relations
- Embrace calamity
- Follow & converse
Not having an execution strategy is a mistake you’ll want to avoid in social media marketing. Without a plan, the material will possibly slip by the cracks. Set a cap to how many tweets you publish each day. This number can be changed as needed, but having a target that you will reach, even something as low as four tweets a day at least gives you a baseline and a goal.
Treat Each Channel As a Solitary Entity:
One needs to treat each social channel as a separate entity. There could be content that is shared across all platforms – for example, if a multinational corporation recently purchased your business, that is possibly the news you want to share across the board, but you should tailor your approach to that channel depending on the audience.
LinkedIn, for example, appears to have a more business-oriented audience searching for in-depth, informative content compared to Instagram, which is likely to have an audience searching for visual content to interact. Pay attention to the demographic followers on every channel to publish copies and contents of social media that appeal to them
Go Beyond Customer Relations:
If a visitor tweets to your handle or shares on your Facebook page and never receive a reply, you lose faith. The resentful potential lead is now turning to your rivals to get answers to their questions because of your lack of contact. On the other hand, when you have a thoughtful answer in a timely manner, your brand flatters and intrigues clients. Taking the time to respond to a personal inquiry is humanizing and it strengthens your authority.
- Be innovative – use gifts, personality, and a sense of humor to attract followers and transform them into brand promoters for free.
- DO NOT IGNORE any feedback on social matters posted to your page, whether stellar or serious. Any need to build detractors for the company!
We are human beings and missteps are inevitable. That is particularly true when it comes to the fast-paced social media world. Instead of avoiding such hiccups straight out, welcome them. I’m not saying you should announce this little grammatical error when a comma is missing in a tweet, but do NOT delete the tweet. It has already been released, and if you are regularly re-posting followers are more likely to note it.
For larger errors, such as product errors or multiple overloads on customer credit cards, you will want to respond proactively in an apologetic, supportable way and send content from your social accounts to apologize and address how the error is handled so that users are aware of it.
Follow & Converse:
Tracking is also viewed as time-consuming and repetitive. It can be, but it just takes a couple of hours each month. Set aside the time for monthly review of metrics that is important to your business (preferably the first day of the month). Below are a few stats to concentrate on: number of updates, growth of followers, site/product clicks, page views, post likes or shares, impressions, etc. Look at each channel individually, and compare it to your biggest rivals to get a sense of how you match up (or how you’re devastating them!).
Share your outcomes and set up monthly brainstorming sessions to plan for the future with your various marketing forces within your company. Getting together and taking a step back and brainstorming and reassessing your approach will dramatically boost your social activities.
Other departments can also be leveraged within your business. Different teams such as customer care and sales may have brilliant social ideas because they are the people who connect everyday with prospects and customers.